Working closely with award winning director of photography Ricardo Jacques Galé and director Kasandra Baruch, the team decided to shot on the revolutionary RED Camera System. Numb Robot has been working closely with the RED Camera and has perfected the sometimes confusing RED Camera Post Production Workflow. Editorial was done with Apple’s Final Cut Pro and Color Graded in Color. They created a post workflow that allowed them to color grade the RED raw files allowing us to exploit every aspect of what can be done with the RED Raw r3d file.
Next Creative Director Dan Cregan took the final commercial into Nuke and composited dirt, exposure layers, and grunge to achieve the final result.